While the Nielsen ratings for the first two weeks of the new broadcast season likely left a few network executives scrambling to get their Xanax refilled, the advertising marketplace itself appears to be holding up. But analysts are concerned that a soft fourth-quarter scatter market and the general lack of enthusiasm for freshman shows could augur a long, cold winter.
First, the good news. Analysts put this year’s upfront haul in the neighborhood of $9.2 billion to $9.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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