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Most networks are using "data" as their big upfronts buzzword this year. For WE tv, it's "David"—as in David Tutera.
The star of the cable network's David Tutera's Celebrations, is at the center of what WE tv is calling its most comprehensive sponsorship opportunity ever: the WE Suite.
The channel, part of AMC Networks, is looking for two to four blue-chip advertisers to partner with David Tutera's Celebrations—and receive what WE calls "unprecedented" access to Tutera himself—through branded opportunities including in-show integrations, exclusive online video, custom webisodes, social media partnerships and off-channel marketing.
Like every other network, WE tv is trying to make a splash in a rapidly changing marketplace and sees WE Suite as its best chance to do it.
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