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The season two premiere of Fox’s refurbished The X Factor didn’t quite have the impact the network was hoping for, as a bonus helping of NBC’s The Voice disrupted the opener.
Per Nielsen live-plus-same-day data, the first hour of The X Factor averaged 7.46 million total viewers and a 2.8 rating in the 18-to-49 demo from 8 to 9 p.m., while The Voice drew 10.9 million viewers and a 3.4 in the dollar demo.
In head-to-head competition last night, the one-hour installment of The Voice outperformed The X Factor in the demo by 21 percent.
The good news for Fox is that The X Factor continued to grow throughout the night.
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