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A long time ago, in an economy far away, plunking down 30 bucks for a bottle of Stoli was no biggie. Then again, neither were subprime mortgages. The recession has changed all that, of course, and made saving money cool. The latest proof: cheap-chic vodkas—award-winning distillations that sell for around 10 bucks.
“We’ve left the days of glitz and bling behind,” says spirits industry consultant Arthur Shapiro. “Consumers might like their Grey Goose and Ketel One, but they might as well buy a good-tasting vodka at a lower price.”
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