The Weather Channel Companies has appointed Publicis vet Curt Hecht its new chief global revenue officer, with Kurt Unkel taking over Hecht's position as president of the VivaKi Nerve Center. Hecht was also previously chief digital officer for the company's mega-agency, Starcom MediaVest.
Hecht will oversee The Weather Channel Company's international businesses in the new role, as well as digital and cable ad sales, reporting to chairman and CEO David Kenny.
The Weather Channel Companies is an odd entity, owned by a consortium that includes The Blackstone Group, Bain Capital and NBCUniversal. Its flagship property, The Weather Channel, is distributed to 100 million homes. The network can't be too aggressive with its programming strategy, since its primary purpose is to tell people whether or not to wear a hat, but it's been branching out in recent years with unscripted programming.
Hecht's work at VivaKi focused on a different kind of forecasting. The exec worked on predictive measures for the digital media advertising world. Under Hecht's leadership, Publicis was a pioneer in the growth of agency trading desks over the past several years—a sector that is now among the more lucrative businesses in the agency world.