VivaKi Looks to Create New Unit

Publicis Groupe’s media division, VivaKi, is doing a soup-to-nuts audit and reevaluation of the company’s global social media assets. It’s also planning a new VivaKi-level unit that will house shared resources and tools to help individual media brands execute optimally in the rapidly evolving earned-media space, the shop has confirmed.

Major deals and relationships with the bigger social media platforms may also be orchestrated from the new unit, according to Rishad Tobaccowala, VivaKi’s chief strategy and innovation officer, who is overseeing the process.

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