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NEW YORK The highest rated commercial in Sunday’s down-to-the-wire Super Bowl battle was an ad for Victoria’s Secret, according to Nielsen analysis released today.
The spot was seen by 103.7 million people at 9:44 p.m., near the dramatic conclusion to the game, which aired on Fox. (Viewing numbers provided are based on live plus same day DVR playback viewing.) The average audience throughout the game was a record-setting 97.5 million people in the U.S.
This year’s Super Bowl outcome was decided in the last minute of play and the fourth quarter was the best time for advertisers to be in the contest, at least from a size-of-audience standpoint.
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