Viceland Launches VR Partnership With Samsung and Downplays Weak Early TV Ratings Data

Company says metrics are 'inaccurate'

As it nears its one-month anniversary, Viceland is expanding its stable of advertising partners by striking a new virtual reality deal with Samsung. But the network is also downplaying early ratings data that indicates soft initial audience interest in the cable network that replaced H2.

Viceland and Samsung unveiled a major partnership today to create new virtual reality content for both companies' platforms. The companies are enlisting big names in film, music and gaming to create VR projects for Samsung Milk VR, Samsung's virtual reality content service which is exclusive to the SamsungGear VR headset.

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