Viacom's Q4 earnings call included the first discussion of scatter cable prices so far, with the company reporting a 3 percent increase in the market "tempered somewhat by ratings at MTV in a softer marketplace in the month of November," according to Philippe Dauman, president and CEO of the company.
Dauman pointed instead to the international market, which is growing at a faster clip than domestic and helped to offset some of the losses. He also talked up the new integrated ad unit, Viacom Velocity, run by Dario Spina and Neils Schuurmans, which was announced last week.
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