A strengthening scatter market and improved ratings at MTV helped Viacom get over the hump in the first quarter of 2010, as the media conglomerate reported an increase in ad sales revenue for the first time in nearly two years.
Viacom on Thursday reported that domestic ad sales grew 1 percent from the year-ago period, adding that the improvement in scatter was somewhat undermined by dint of the enfeebled 2009-10 upfront base against which pricing increases are measured.
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