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Media earnings season kicked off this week with a double-barreled blast, as Viacom and Discovery Communications both reported sizeable gains in ad sales revenue.
Viacom’s cable television networks unit, which includes MTV, Nickelodeon, Comedy Central, and BET continues to soar, as FY Q2 domestic ad sales grew 11 percent versus the year-ago period.
Affiliate revenue in the U.S. improved 9 percent versus FY Q2 2010. According to Viacom CFO Tom Dooley, 80 percent of those sub fee gains can be chalked up to ratings increases.
International ad sales dollars were up 12 percent to $1.08
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