What’s a debate without controversy?
Inviting the masses to take sides on such burning pop culture questions as Star Wars vs. Star Trek or Boxers vs. Briefs, VH1’s The Great Debate debuting Monday night (July 6) will use live, interactive out-of-home screens and social media Web sites to create a multi-channel dialog.
Through an interactive platform provided by LocaModa, viewers comment and vote through real-time text messaging at 300 Zoom Media & Marketing nightlife locations, at Viacom’s jumbo HD screen in Times Square, and on Facebook and Twitter.
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