VH1 Takes Great Debate to the Streets

What's a debate without controversy?

Inviting the masses to take sides on such burning pop culture questions as Star Wars vs. Star Trek or Boxers vs. Briefs, VH1's The Great Debate debuting Monday night (July 6) will use live, interactive out-of-home screens and social media Web sites to create a multi-channel dialog.

Through an interactive platform provided by LocaModa, viewers comment and vote through real-time text messaging at 300 Zoom Media & Marketing nightlife locations, at Viacom's jumbo HD screen in Times Square, and on Facebook and Twitter.

The combination of mobile and social programming across broadcast and out-of-home digital channels is an industry first.

"As our audience multi-tasks and time shifts, we are finding ways to reach and engage them wherever they are," said Wendy Weatherford, vp of consumer and music marketing for VH1.