Comcast is reshuffling its network ad sales structure, pulling Versus and the Golf Channel out of its existing lineup of media properties and combining the sales staffs of both nets under the umbrella of the newly created Comcast Sports Sales group.
Designed to take advantage of affinities shared by the two nets, the Sports Sales unit will be spearheaded by Comcast Network ad sales president Dave Cassaro. Under the new structure, Gene Pizzolato, who has overseen Golf Channel
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