USA's 'White Collar' Returns to Form

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The mid-season premiere of USA Network’s original spy caper, White Collar, picked up where it left off, averaging 4.7 million viewers in its new Tuesday 10 p.m. slot.

The Jan. 19 episode matched Collar’s first-half average of 4.73 million viewers, per Nielsen ratings data. More importantly, the show is beginning to catch fire with the target demos, drawing a series-high 2.1 million viewers 18-49 (up 30 percent above the first seven episodes) and 2.2 million adults 25-54 (an 18 percent improvement).

Collar

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in