USA's 'White Collar' Returns to Form | Adweek
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USA's 'White Collar' Returns to Form

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The mid-season premiere of USA Network’s original spy caper, White Collar, picked up where it left off, averaging 4.7 million viewers in its new Tuesday 10 p.m. slot.

The Jan. 19 episode matched Collar’s first-half average of 4.73 million viewers, per Nielsen ratings data. More importantly, the show is beginning to catch fire with the target demos, drawing a series-high 2.1 million viewers 18-49 (up 30 percent above the first seven episodes) and 2.2 million adults 25-54 (an 18 percent improvement).

Collar also tightened its grip on younger viewers, as the latest installment drew 983,000 viewers 18-34, a 42 percent improvement over its first-half average.

After bowing to 5.4 million viewers on Oct. 23, 2009, Collar has been a consistent earner for USA, so much so that the network renewed it for a second season just two weeks into the show’s winter hiatus. Showrunner Jeff Eastin first announced the news on Dec. 18. 2009, via his Twitter page.

Produced by Fox Television Studios, White Collar stars Matt Bomer, Tim DeKay and Tiffani Thiessen.