USA Takes 3Q in Demos, Viewers

USA Network nailed down yet another stellar ratings quarter, running away with the two major TV demos and drawing 3.26 million total viewers in prime.

For the period spanning June 28-Sept. 27, USA served up 1.25 million viewers 18-49, a decrease of 8 percent from its prior-year delivery, while sailing to another victory among adults 25-54 (1.37 million, down 8 percent from a record 1.56 million in Q3 ‘09).
 
Unlike quarters past, USA failed to sweep the demos, as a resurgent MTV stole the 18-34 crown with an average draw of 632,000, up a whopping 53 percent from a year ago.

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