NEW YORK The latest boundary-pushing print ad comes from Wenner Media’s Us Weekly.
Subscribers to the celeb weekly will be greeted by a mock cover atop the April 20 issue that’s actually part of a five-page ad buy that Us created to promote HBO’s film Grey Gardens. The cover is meant to resemble a 1940s-era issue of Us Weekly and features Grey Gardens stars Jessica Lange and Drew Barrymore.
The buy includes inside and back cover ads and are a mix of pages designed to resemble Us Weekly as well as traditional ads promoting the film’s April 18 premiere.
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