NEW YORK Upstart Hispanic digital network V-me has lined up ad partnerships for 2008-09 with 25 major national advertisers with about six weeks to go before closing its first upfront season.
On board are marketers including Allstate, Kellogg’s, Procter & Gamble, Walgreens and some 20 others who have locked in partnerships such as sponsorships, product integrations and other deals centered around V-me’s diverse programming of lifestyle, news, nature, entertainment, kids, technology and current affairs.
The total value and details of the ad partnerships were not disclosed, though the deals are said to include various presenting sponsorships, or entitlements, of V-me programs and sponsorships of genre-specific shows that the network schedules each night such as miniseries and Latin cinema, per V-me.
“Advertisers are looking for something different because the Hispanic market is hungry for something new,” said Carmen DiRienzo, president of V-me.
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