The Upfront: Syndie Gets Prime Numbers | Adweek The Upfront: Syndie Gets Prime Numbers | Adweek
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The Upfront: Syndie Gets Prime Numbers

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The TV syndication upfront marketplace virtually wrapped up June 20, with giant CBS Television Distribution, which controls about 50 percent of total syndicated programming inventory, completing its last major deal with media-agency conglomerate GroupM.

And as the week ended, some were speculating that syndicators may have taken in even more than the $2.4 billion total that had been previously projected.