After cutting its first major deal with OMD last week, MTV Networks is now well on its way to wrapping its upfront business, and should have the bulk of its commitments in hand by Friday evening.
Speaking at the Deutsche Bank Securities Media and Telecom Conference earlier this week, Viacom president and CEO Philippe Dauman said that MTVN had completed three-quarters of its upfront deals, securing growth in both volume and pricing.
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