The Upfront: Fast Food, Packaged Goods, Cars Shift $60 Mil. to Cable

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

While 2008 will not go on the books as the year upstart cable took in more upfront dollars than the establishment, this year

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