The Upfront: Buyers Drop $9 Billion Into Sellers' Market; All Nets Get Big Lifts | Adweek The Upfront: Buyers Drop $9 Billion Into Sellers' Market; All Nets Get Big Lifts | Adweek
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The Upfront: Buyers Drop $9 Billion Into Sellers' Market; All Nets Get Big Lifts

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The barrels of ad dollars being dumped into the current upfront marketplace is proving that broadcast TV