Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Super Bowl XLV (Green Bay vs. Pittsburgh) on Fox was the most watched U.S. television program ever, with a staggering 111 million viewers on Sunday, Feb. 6, according to Nielsen Media Research data.
Comparably, this beats the prior high, Super Bowl XLIV (Indianapolis vs. New Orleans) one year earlier (106.5 million on CBS on Feb. 7, 2010) by 4.5 million viewers. Also, this is the fourth consecutive Super Bowl to set a viewership record.
As a benchmark, here is the total viewer count for the Super Bowl over the last 10 years.
2/07/10 – Super Bowl XLIV (CBS): Indianapolis vs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in