Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Estrella TV, Liberman Broadcasting’s new Spanish-language TV network, has signed four affiliates, the company announced Tuesday (Feb. 3). Beginning sometime in late second quarter or early third quarter, four stations owned by Communications Corporation of America will clear Estrella TV on their digital multicast channels.
The four Texas stations, KTSM the NBC affiliate serving El Paso.; KVEO, the NBC affiliate serving Brownsville-Harlingen-McAllen; KWKT, the Fox affiliate service Waco-Temple; and KETK-TV, the NBC affiliate serving Jacksonville-Tyler-Longview, reach about five percent of the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in