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In a new attempt to cross-sell its radio, outdoor and digital properties, Clear Channel named former Time Warner media group exec John Partilla in the newly created position of president of global media sales. Partilla will also serve as a corporate executive vp of Clear Channel, reporting to Mark Mays, CEO of Clear Channel.
According to an internal memo from Mays dated Friday (June 5), Partilla will be able to work more closely with chief marketing officers and brand managers, who have been shifting more dollars to radio and TV.
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