Under fire from ethnic broadcasters, Arbitron proposed a plan to change its recruitment methodology used for its portable people meter service, the company revealed Monday (March 1) in its recent 10K. Beginning July 2010, Arbitron is prepared to introduce in-person recruiting, in addition to its standard telephone approach, in high-density African-American and Hispanic areas in the top 25 PPM markets.
In addition, the company said would roll out full address-based sampling in all PPM markets by the end of 2011.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in