Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
With a nod to consumer belt-tightening, Amtrak bowed this week a branding campaign on spot TV. Scheduled to air through April, the spot is scheduled to air on network TV-affiliated stations in New York, Washington, D.C., Chicago, San Francisco and Seattle. From mid-March to April, the spot will air in Orlando and Portland, Ore. The schedule calls for spots in a variety of dayparts including early morning news, prime time, sports programming, late news and late fringe.
The Amtrak campaign represents the company’s first branding spot developed by Arnold Worldwide’s Washington, D.C.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in