Update: NBC Bids $4.38 Billion for Olympic Gold

No Ebersol, no problem: Lazarus delegation nabs rights through 2020

The International Olympic Committee has awarded the media rights to the 2014-2020 Olympic Games to NBC.

Speaking Tuesday afternoon from Lausanne, Switzerland, IOC president Jacques Rogge announced that NBC has put up $4.38 billion for the package, making this the most expensive TV rights deal in Olympic broadcast history.

Here’s the dollar breakdown: NBC will fork over $775 million for the 2014 winter games in Sochi, Russia, and another $1.23 billion for the 2016 summer games in Rio de Janeiro, Brazil.

In addition to the two upcoming events, NBC will pay $963 million for the 2018 winter games and $1.45

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