Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
While Spanish Broadcasting System has pulled the encoders from Arbitron’s portable people meter system, Univision is finally plugging back in.
As of 5 a.m. today, Univision’s stations in Miami, San Diego, Phoenix, San Antonio and Las Vegas began encoding their signals after months of going without ratings.
That’s good news for advertisers and agencies that have had to estimate ratings for Univision’s radio stations since last summer when the Spanish-language broadcaster decided not to encode or subscribe to the service.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in