Univision N.Y. Affiliate Gets Historic Win | Adweek
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Univision N.Y. Affiliate Gets Historic Win

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Univision's local New York affiliate has taken the market's July sweep in all three key demo news races for the first time in history.

WXTV-Univision 41 won in adults 18-49 at 6 p.m., 6:30 p.m. and 11 p.m. newscasts against the English-language competition on the other stations, according to data from Nielsen Media Research. It also won weekday primetime in adults 18-49 against the English-language stations as well as adults 18-34.

In weekday primetime, Univision's 174,000 viewers in adults 18-49 was just able to edge out the 173,000 for WNYW-TV, the local Fox affiliate. WNBC came in third during the week with an average 120,000 viewers.

For the 6 p.m. time period, the race was much more one-sided. Univision averaged 123,000 demo viewers to WABC-TV's 87,000, WCBS's 52,000 and Fox's 40,000. It was much the same at 6:30 p.m., where Noticiero Univision averaged 122,000 adults 18-49 to 83,000 for ABC's World News With Charles Gibson, 59,000 for NBC Nightly News With Brian Williams and 54,000 for the CBS Evening News With Katie Couric.

Things get a bit closer but not much more at 11 p.m., where Noticias Univision 41 averaged 172,000 adults 18-49 to WABC's 155,000, WNBC's 138,000 and WCBS's 106,000.