Univision has signed four new sponsors for its annual Latin music awards special Premio lo Nuestro a la Musica Latina. The three-hour program airs on the network tonight in prime time.
Comcast and Subway, both new sponsors, and returning advertiser T-Mobile go beyond spots with multiplatform and/or custom integrations.
Comcast has signed up for two online segments, including “You Ask,” where some of the artists on the special are seen backstage answering questions submitted by fans. The cable company will also sponsor an online trivia segment.
Subway
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