Univision Interactive has been certified by the Interactive Advertising Bureau (IAB) as compliant with the Bureau's Quality Assurance Guidelines, meaning that all of Univision's partner group sites will carry the IAB seal. Many of the organizations certified by the IAB are digital-only—Google, Microsoft, AOL, Yahoo—so the company's efforts to obtain the certification are likely indicative of future plans in the digital sphere, given that the company's core business remains broadcast television. The certification makes Univision the only Spanish-language network with IAB certification.
The IAB created the certification to give advertisers a "seal of approval" so that they'd know where they would have the most input and control over their ads. "We began the [quality assurance guidelines] initiative to increase buyer control over the placement and context of advertising so marketers and agencies can build confidence in developing spending strategies," explained Randall Rothenberg, president and CEO of IAB.
A release from the network described the goals of its group of digital platforms as "a reliable and extensive way for advertisers to effectively target U.S. Hispanics."