Spanish-language powerhouse Univision has launched Univision Local Media, joining the industry trend of leveraging radio, TV and interactive media in local markets. To lead the new group, Univision named former Tribune exec Peter Walker president.
Local media, close to the point of purchase, have begun to take center stage with companies that own both radio and TV in multiple markets, such as NBC Local Media, Cox Media and CBS Local Media. While Univision may not be the first, the company offers unprecedented reach among Hispanics in 16 of the top Hispanic markets, plus Puerto Rico.
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