Universal Partners With Wattpad to Take the Guesswork Out of TV Content Development

Storytelling platform provides cultural insights and data

With more than 300 million uploaded stories and the attention of 45 million people each month, Wattpad was already well-positioned to be a future leader in storytelling. Apparently, Universal Cable Productions thought so, too.

It was announced today that UCP, a division of NBCUniversal Cable Entertainment, will partner with Wattpad to develop original content across multiple categories—mystery/thriller, sci-fi, action and general fiction— that will "influence future television programming."

"Wattpad data will help spot compelling stories with massive built-in audiences, and fans will influence the development process," said Aron Levitz, head of Wattpad Studios, in a statement.

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