U.K. Blocks Product Placement

LONDON Culture secretary Andy Burnham has blocked the introduction of product placement in the U.K., a move described as “perverse” by commercial broadcaster ITV and “astonishing” by European commissioner for media and information Viviane Reding.

Wednesday’s decision — at least until a further review in two years time — may be challenged under law, according to ITV executive chairman Michael Grade, who is seeking to overturn the ruling via judicial review.

Burnham’s decision follows a prolonged consultation period as part of the E.U.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in