Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

15.4 million watched Thursday Night Football on TV

CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter.

While the New York Jets-Buffalo Bills matchup was also the first of 10 Thursday Night Football games that to be livestreamed on Twitter this season, the game had an average digital audience of 314,000 per minute, including viewers streaming on Twitter, NFL Mobile from Verizon, Watch NFL Network and authenticated users on CBS Digital platforms.

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