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Adam West, the original TV Batman who now plays an animated version of himself on Fox’s Family Guy, has agreed to help high-tech audio specialist Dolby Laboratories execute its first social media campaign.
The company, best known for the “Surround” sound audio technologies that it supplies to cinemas and TV, computer and mobile device manufacturers, is trying to lift its profile among consumers, said Jeff Reese, senior director of global brand marketing at Dolby. “We make everything sound great,” said Reese.
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