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Signs of an advertising turnaround for the local broadcast TV business emerged in the fourth quarter, setting the stage for a healthier Q1 in 2010, according to a Television Bureau of Advertising analysis of Kantar Media data.
The revenue decline for broadcast slowed as the year progressed. It fell 4.5 percent in Q4 compared to a full-year drop of 12.9 percent to $40.4 billion.
The hardest-hit segment, spot TV, was down 13.8 percent in Q4, compared to a full-year slide of 23.6
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