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NEW YORK Reflecting the fast-shrinking automotive category, total broadcast TV ad spending dipped 4 percent in the second quarter to slightly more than $11 billion, per a Television Bureau of Advertising analysis of TNS Media Intelligence data.
Of the three business segments, only syndicated TV posted positive growth, up 9 percent-plus to $1.1 billion in the quarter. Network TV was down almost 5 percent to $6.3 billion and local broadcast TV was down 6 percent-plus to $3.6
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