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Political advertising goes into high gear this week: Money will be flying and inventory at TV stations will be tight. Three-quarters of the $3 billion expected windfall will be spent in the final seven weeks, Evan Tracey, president of Kantar Media’s Campaign Media Analysis Group, told broadcasters at last week’s TVB Forward conference in New York.
Ad spending for this year’s midterm political season is already pacing $160 million above the same period in 2006, and the final tally is likely to best the general election in 2008.
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