TV Station Political Ad Files To Go Online Aug. 2

Ad rates available in top 50 markets

The Federal Communications Commission said Tuesday that the new rule requiring TV stations to put their political ad disclosure files online would take effect Aug. 2.

The rule, passed by the FCC in April in a party line vote, means that ad rates for political ads airing on the top four network affiliates in the top 50 markets will be online just in time for the 2012 election.

Broadcasters fought the rule tooth and nail, arguing that the rule would place TV stations at a competitive disadvantage compared to other local media outlets that are not required to disclose ad rates.

Even after the rule was passed, broadasters didn't give up.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in