TV Sports Gets Tackled by Economic Crisis

The TV sports ad marketplace traditionally offers the networks that carry sports a sure bet in attracting revenue. But as with everything else in this economic crisis, nothing is as it has been, and TV sports has lost much of its instant sellability, even the once-invulnerable National Football League.

“Clearly, we are finding out that TV sports advertising is not recession proof, so we are having to work harder to get business,” said a sports sales executive at one network, who like his competitors at other networks, did not want to speak for attribution.

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