TV One is entering its awkward middle-school years, but as the African-American themed channel heads into its 12th year, it sees an opportunity for reinvention.
"The great thing about adolescence is that we're not quite fully formed; we're ready to try new things," Rahsan Lindsay, evp of sales, told buyers today during TV One's upfront presentation at the Helen Mills Event Space and Theater in New York.
During its first 11 years, the network positioned itself as a culturally relevant, family-friendly channel for African-American audiences.
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