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The introduction of new regulations to limit commercial airtime across China is likely to result in a 24 percent jump in TV advertising rates.
Starting Jan 1., the State of Administration of Radio, Film & Television will reduce commercial airtime to 12 minutes per hour.
Tao Tian, vice president of CTR Market Research, expects the TV ad rates to jump 24 percent after the new rules are implemented.
“We forecast that TV advertising rate cards will be increased at an average of 24 percent, given the limitation of TV ad resources,” he said, adding approximately $1.84
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