NEW YORK As a weary nation welcomed the respite of the long holiday weekend, TV advertising sales executives particularly looked forward to July 4th fireworks, pyrotechnics in short supply thus far in this year’s upfront marketplace.
With the exception of the deal between NBC Universal and GroupM — one that, as of press time, both sides continued to deny had actually closed — little headway of note has been made.
Interpublic’s Magna is also in advanced talks with NBC, although a substantive push for a deal isn’t expected until later this week at the earliest.
“There was a lot of talk at the beginning of [last] week, but nothing of substance really got done,” said one national TV buyer who, like nearly all executives reached for this story, spoke on the condition of anonymity.
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