Turner's experiment with reduced ad loads of up to 50 percent on TNT's new drama Animal Kingdom this summer has been so successful that the company is already planning on expanding its scope over the next two years.
TNT will offer 50 percent reduced ad loads on all its new original dramas in 2017, and could also expand that offering to TBS' original series in 2018, TNT and TBS president Kevin Reilly told reporters today at the Television Critics Association's summer press tour in Los Angeles.
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