Turner Upfront Slate Tries for Younger Viewers, Even Male/Female Split

Deal with Comcast includes dynamic ads

Without Steve Koonin at the helm for the first time in years, Turner is giving the floor to head of programming Michael Wright this morning. The networks are shifting focus, representatives for the network group said in prepared statements, in pursuit of younger audiences and a more balanced male-female demo skew. (At the moment Turner's flagship networks, TNT and TBS, skew female).

Also front and center during the presentation now that former ad sales chief David Levy runs the whole shooting match: Donna Speciale, president of Turner Broadcasting ad sales.

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