Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales

Restructuring squeezes out CNN vet Greg D’Alba

On the eve of the 2014-15 upfront, Turner Broadcasting System has begun making sweeping changes in the structure of its ad sales unit, and as a result, one well-respected veteran will be leaving the company.

In an internal memo circulated this morning, Turner president David Levy said he would integrate the company’s TV and digital ad sales/marketing functions, thereby streamlining the transactional process.

With the implementation of the new sales structure, which will see Donna Speciale rise to the position of president of Turner Broadcasting ad sales, longtime CNN sales chief Greg D’Alba will be leaving the company after nearly 28 years.

In her expanded role, Speciale will oversee ad sales for all of Turner’s domestic TV and digital entertainment, news, kids and young adult brands, a portfolio that includes TNT, TBS, truTV, CNN, Adult Swim and Cartoon Network and their respective online extensions and platforms.

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