Turner Snatches Up One of the Last Super Bowl Spots

Turner Broadcasting System has snapped up one of CBS’ final remaining Super Bowl spots, buying a 30-second slice of time on the network’s Feb. 7 broadcast.

The cable programmer is positioning the buy as a showcase for truTV, the network formerly known as Court TV. Per terms of the deal, the truTV spot will air late in the second quarter of the game, immediately before the two-minute warning.

Although Turner declined to confirm what it has paid for the high-profile positioning, the average cost of a 30-second avail in Super Bowl XLIV is between $2.5

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