Turner Names New Digital Activation/Festival SVP/GM | Adweek Turner Names New Digital Activation/Festival SVP/GM | Adweek
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Turner Names New Digital Activation/Festival SVP/GM

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Dennis Adamovich has been named senior vp of brand and digital activation/general manager of festivals for TBS, TNT and Turner Classic Movies

A nine-year Turner veteran, Adamovich most recently served as senior vp and general manager of comedy festivals for TBS. In his new role, he will continue to oversee the two annual events, while taking on the additional responsibilities of managing their respective digital and branding extensions.

Before assuming oversight of the festivals, Adamovich was senior vp of marketing for Cartoon Network, Adult Swim and Boomerang. His résumé also includes stints at Coca-Cola and McCann Erickson.

Based in Atlanta, Adamovich reports to Jeff Gregor, chief marketing officer for TBS, TNT and TCM.

“Dennis’ proven leadership and vast marketing expertise were vital in helping TBS successfully launch star-studded comedy festivals in Las Vegas and Chicago,” said Gregor, by way of announcing the promotion. “Having Dennis in this newly expanded role perfectly fits our long-term strategy to increase the reach of our brands through lifestyle events, partnerships, online sites, digital extensions, e-commerce and other new, revenue-generating activities.”