Turner Invests $45 Million in Refinery29, Expanding Its Digital Reach

TV-centric company will target millennial women

Turner continues looking outside the TV box for new investments in original video content. The Time Warner company is leading a $45 million funding round in Refinery29, the digital media company focused on millennial women.

Much as it did with its investment earlier this year in Mashable, Turner plans to use its own content development, data, ad sales and technology to enhance Refinery29's reach.

"In order to achieve success in today's quickly evolving digital environment, we believe in partnering with brands that have distinct voices and loyal, engaged audiences," said Turner president David Levy in a statement.

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